Some companies invite big names to the stage to inspire, excite, and engage workers
We’ve all heard of motivational speakers coming into a company to provide some level of professional development, but a handful of companies take that concept to a rock star level, making All-Star Speakers our Perk Spotlight.
At Yahoo!, the Speaker Series has included thinkers like Deepak Chopra and celebrities like Tom Cruise. Google invited Barack Obama in to speak with its staff before he was president, and Lady Gaga’s also been featured. And over at LinkedIn, media maven Arianna Huffington has taken the stage, as have Jack and Suzy Welch, US Senator Kirsten Gillibrand and author and happiness expert Gretchen Rubin.
Motivational speakers enhance company culture
The speakers are about more than just star fever at these companies. They also play into the culture and can even be used for product launches. Lady Gaga’s visit was streamed live and used to promote a new moderator tool, which allowed her fans to ask questions and for her to answer them during the video chat live on Google’s campus.
LinkedIn considers its speakers series “one of our favorite ways of making professionals more productive and successful.” They record the guest speakers and upload them to a public YouTube channel, but by having these speakers present to their employees, LinkedIn is infusing the company culture with the career development benefits that drive the entire corporation.
You don’t necessarily need big names
If you don’t have the budget to bring in celebrities to be motivational speakers at your company, there’s still lots you can do to take advantage of this trend. Consider hiring local experts on topics both related to specific professional development and areas of benefit and interest to your staff, like wellness, organization, productivity, family life and more. (It’s helpful to poll your employees to get a sense of their interests before moving forward.) Providing a regular way for outside voices to help support your corporate culture and provide your employees with fresh perspectives can help keep employees engaged and refreshed.