Having delicious cold brew coffee handy at work can increase team cohesion, loyalty, and happiness
Which office perk delivers improved employee productivity and loyalty, a more cohesive and communicative company culture, and is used by top tech companies such as Twitter, Uber, and others? If you said “Cold Brew Coffee Kegerators”, you’re right on the money!
For everyone else out there, here’s why offering Cold Brew Kegerators as an employee perk could be the best decision you make for your office this year.
The birth of office cold brew kegerators
The year was 2013. The tech and startup boom had come to a head. Big corporations like Google and Amazon had cornered much of the top talent available, and other, more fledgling start-ups were struggling to compete.
They needed an edge. Something that would make them stand out to potential talent and encourage loyalty among their existing employees so they wouldn’t be as tempted by poaching offers. They needed a perk that could add to workplace morale, cohesion, and productivity. It needed to be cost-effective, yet have a high perceived value in the eyes of employees.
Enter office cold brew kegerators.
Buzzfeed was one of the first companies to experience the benefits of cold brew office kegerators after they installed one in 2013 as a reward for their employees. It wasn’t long before other top tech companies like Reddit, Twitter, Uber, Gawker, and others began to follow in Buzzfeed’s footsteps , installing cold brew kegerators in their offices as well. These were the “early adopters” – the pioneers of an improved office coffee culture – that would set that “cold brew kegerator” trend that is now sweeping through start-ups and other businesses across the nation.
And with good reason:
Making cold brew kegerators available to employees has been shown to offer multiple benefits and serve as a positive ROI for companies across various industries. The future for cold brew kegerator vendors — as well as the companies they serve — is promising indeed.
Iced coffee vs. cold brew
One of the most common questions we get here at Grind Coffee is: “What’s the difference between cold brew and iced coffee?”
The answer is simple: Iced coffee is simply regularly brewed coffee that’s been cooled by ice. This is why iced coffee tends to taste watered-down. Cold brew, on the other hand, is never exposed to heat. Instead, it’s steeped in cold water over 18-20 hours. As a result, cold brew has a smoother taste and twice the caffeine as its iced coffee counterparts.
Now that you know the difference between cold brew and iced coffee, let’s cover some of the benefits of offering cold brew in the workplace.
Benefits of offering cold brew in the office
Nearly half of all workers agree that they feel more valued as employees when their employer provides certain perks, such as cold brew kegerators. Yet making cold brew coffee available to employees offers multiple other benefits as well, spanning from improved office culture to better workplace efficiency and beyond.
Let’s take a look at just a few of the benefits of offering cold brew on tap in your office:
Increased employee efficiency & effectiveness
Offer cold brew kegerators in your office, and your employees will feel appreciated, leading to improved efficiency and effectiveness. In fact, studies show that three out of five (61%) employed Americans feel more motivated to do their best work when their employer provides small perks in the office, like cold brew on tap.
Improving employee (and client) loyalty
Another benefit of offering employees (and clients) this free perk is that they’ll become more loyal – decreasing turnover among employees and clients alike. This happens as a result of the psychological triggers of “reciprocity” and “liking”. Simply put, when your employees and clients feel like you are taking care of them, they’ll want to give back to you. They’ll also start to like your company more. Both of these are powerful triggers that inspire commitment and loyalty.
Landing new clients & attracting superior talent
When you install a state-of-the-art cold brew kegerator in your office, not only will you find it easier to retain your best clients and talent, it will also be easier to land them in the first place! Offering cold brew on tap is more than just a nice perk: it positions you as a progressive, high-end company, an image which lends itself to attracting the best talent and clients available.
Improving communication and cohesion between employees and teams
Many of our customers report that their cold brew tap becomes a watering hole where employees meet to mingle, share project ideas, and bond. Your employees will grow stronger as a team while they enjoy taking a short break to refresh and connect with co-workers before returning to work with a productivity-enhancing jolt of caffeine in their system.
Decreased company costs
Almost two out of three workers (62%) spend up to 15 minutes per day purchasing coffee/tea. For an office of 25 people, that’s over 20 hours of lost productivity each week! With an office kegerator installed, this unproductive time will be cut significantly, and the time they do spend on coffee breaks will be spent in the office, mingling with co-workers and strengthening their working relationships.
Offer cold brew as a reward
Want to encourage your employees to hit that next big company milestone? Incentivize your employees by giving them a chance to earn a cold brew kegerator as a reward. This way, you can get an extra kick of productivity before you kegerator is installed, and you can be sure your employees will truly appreciate the perk once they have it in their break room.
Cold Brew Kegerator office delivery
Want to know more about the benefits of offering cold brew in your office?
Get an instant quote today to learn more about our cold brew & tea kegerator services, and get started on the path to improved company culture, increased productivity, and more tightly knit team today!